At the heart of lies a profound understanding of the unique challenges and opportunities that peri-menopause and menopause present. We are not just a platform; we are a sanctuary for mid-life women seeking guidance, support, and high-quality supplements tailored for this transformative phase.

The Essence of

Our mission? To ensure that every woman feels empowered, informed, and ready to embrace the beauty of life during and beyond menopause.

Our commitment to the environment mirrors our dedication to women's well-being. Every product under the banner is crafted with care in the UK, in a facility that champions sustainability. By generating all power on-site and prioritising eco-friendly practices, we ensure a minimal carbon footprint, reflecting our respect for both nature and the women we serve.

A Genuine Purpose: Transforming how mid-life ‘feels’.

Our founder, Hilary, is more than just the driving force behind; she's a beacon of hope and a testament to the strength of women everywhere. Recognising the profound physical and emotional shifts that menopause can usher in, Hilary embarked on a journey of research, understanding, and personal introspection. Her vision was clear: to create a haven where women could find the resources, products, and community they need to navigate this natural transition with confidence, grace, and vitality.

The Power of Unity: Our Partnership with GenM

Collaboration is at the core of meaningful progress. This belief led us to join hands with GenM, an organisation that shares our passion for enhancing the menopause experience. As founding partners, our combined efforts are laser-focused on addressing the myriad symptoms of menopause.

Our shared vision? A world where every woman feels seen, heard, and empowered during this significant life phase. To delve deeper into the groundbreaking initiatives of GenM and the waves of change they're creating...

visit GenM

Giving Back: Our Alliance with The Wardrobe Foundation

Our dedication to women's empowerment extends beyond the realm of menopause. We are immensely proud to support the Wardrobe Foundation, an initiative that resonates deeply with our ethos. With every purchase made on, we contribute 10 pence to this foundation, which works tirelessly to uplift women across the UK.

By providing clothing gift bags to those in need, the Wardrobe Foundation ensures that every woman feels cherished, confident, and valued. To discover more about their impactful journey and the lives they're touching...

visit Wardrobe Foundation