{"title":"Longevity","description":"","products":[{"product_id":"nad-300mg","title":"NAD+ Pulse 300mg","description":"\u003cp data-start=\"654\" data-end=\"705\"\u003e\u003cstrong data-start=\"654\" data-end=\"705\"\u003eFood Supplement with NAD+ and Vitamin B Complex\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"250\" data-end=\"464\"\u003eDaily Cellular Energy \u0026amp; Healthy Ageing Support\u003cbr\u003e\u003cbr\u003eNAD+ (Nicotinamide Adenine Dinucleotide) is a coenzyme found in every cell and central to cellular energy production. It drives the metabolic reactions that convert nutrients into usable energy within mitochondria.\u003c\/p\u003e\n\u003cp data-start=\"466\" data-end=\"707\"\u003eBecause NAD+ underpins these energy processes, it is widely discussed in research exploring metabolic function and healthy ageing. Levels naturally decline over time, increasing interest in nutritional strategies that support NAD metabolism.\u003c\/p\u003e\n\u003cp data-start=\"709\" data-end=\"843\"\u003ePaused NAD+ 300mg provides direct NAD+ alongside a structured Vitamin B Complex, including niacin (Vitamin B3), vitamin B6 and folate.\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"1043\"\u003eVitamin B3 participates in the body’s NAD biosynthesis pathway and contributes to normal energy-yielding metabolism. It supports the processes through which NAD+ is formed and utilised within cells.\u003c\/p\u003e\n\u003cp data-start=\"1045\" data-end=\"1283\"\u003eVitamin B6 contributes to normal psychological function and regulation of hormonal activity.\u003cbr data-start=\"1137\" data-end=\"1140\"\u003eB vitamins contribute to normal energy-yielding metabolism and help reduce tiredness and fatigue.\u003cbr data-start=\"1237\" data-end=\"1240\"\u003eFolate contributes to normal cell division.\u003c\/p\u003e\n\u003cp data-start=\"1285\" data-end=\"1301\"\u003eIn simple terms:\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1437\"\u003eVitamin B3 → supports NAD biosynthesis\u003cbr data-start=\"1341\" data-end=\"1344\"\u003eNAD+ → participates in cellular energy reactions\u003cbr data-start=\"1392\" data-end=\"1395\"\u003eResult → normal energy-yielding metabolism\u003c\/p\u003e\n\u003cp data-start=\"1439\" data-end=\"1578\"\u003eThis formulation combines the coenzyme itself with complementary nutrients that support the wider metabolic system in which NAD+ functions.\u003c\/p\u003e\n\u003cp data-start=\"1580\" data-end=\"1747\"\u003e• 300mg NAD+ per serving\u003cbr data-start=\"1604\" data-end=\"1607\"\u003e• Includes Vitamin B3 to support NAD metabolism\u003cbr data-start=\"1654\" data-end=\"1657\"\u003e• Complementary B vitamins for energy metabolism\u003cbr data-start=\"1705\" data-end=\"1708\"\u003e• Structured, science-led formulation\u003c\/p\u003e\n\u003cp data-start=\"1749\" data-end=\"1923\"\u003eDesigned for adults seeking consistent support for cellular energy metabolism — particularly during midlife, when maintaining metabolic efficiency becomes a greater priority.\u003c\/p\u003e\n\u003cp data-start=\"1925\" data-end=\"1954\"\u003ePrecise. Intentional. Paused.\u003c\/p\u003e","brand":"Paused Products","offers":[{"title":"Default Title","offer_id":55917850952059,"sku":"PB-PAUS-0004-01","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/3330\/1543\/files\/2025_NAD_PRODUCT_OFF.png?v=1763143258"},{"product_id":"berberine-complex","title":"Berberine Complex","description":"\u003cp data-start=\"463\" data-end=\"598\" class=\"PDq2pG_selectionAnchorContainer\"\u003eMetabolic Health\u003cbr\u003e\u003cbr\u003eLooking after your metabolic health is about more than one ingredient. It's about supporting the systems your body relies on every day.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"809\"\u003ePaused Berberine Complex combines \u003cstrong data-start=\"634\" data-end=\"674\"\u003e650mg of berberine per daily serving\u003c\/strong\u003e with artichoke, ginger, chromium, zinc, selenium and CoQ10 in a carefully balanced formula designed to complement a healthy lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"811\" data-end=\"1138\"\u003eChromium contributes to the maintenance of normal blood glucose levels and normal macronutrient metabolism, while zinc contributes to normal carbohydrate metabolism. Selenium supports the normal function of the immune system, and CoQ10, ginger and artichoke have been included as part of our thoughtfully developed formulation.\u003c\/p\u003e\n\u003cp data-start=\"1140\" data-end=\"1322\"\u003eEvery ingredient has been chosen for a reason. The result is a daily complex designed to fit easily into your routine, supporting your long-term wellbeing in just two capsules a day.\u003c\/p\u003e","brand":"Paused Products","offers":[{"title":"Default Title","offer_id":56008211693947,"sku":"PB-PAUS-0013-60","price":39.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/3330\/1543\/files\/2a._4096x4096_EXTRA_IMG2.png?v=1782641821"},{"product_id":"nr-complex","title":"NR Complex 300mg","description":"\u003cp data-start=\"324\" data-end=\"366\" class=\"PDq2pG_selectionAnchorContainer\"\u003eEveryday Vitality \u0026amp; Healthy Ageing Support, Healthy ageing starts at a cellular level.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"368\" data-end=\"603\"\u003eEvery day, your cells rely on nutrients to produce the energy needed to support the body's normal functions. As we get older, maintaining these natural processes becomes an increasingly important part of supporting long-term wellbeing.\u003c\/p\u003e\n\u003cp data-start=\"605\" data-end=\"887\"\u003ePaused NR Complex has been developed for people who want to take a proactive approach to healthy ageing. Each capsule provides \u003cstrong data-start=\"732\" data-end=\"771\"\u003e300mg of Nicotinamide Riboside (NR)\u003c\/strong\u003e alongside \u003cstrong data-start=\"782\" data-end=\"811\"\u003e300mg of Siberian Ginseng\u003c\/strong\u003e, with vitamins C, B2, B6, B9 and B12 in a carefully balanced daily formula.\u003c\/p\u003e\n\u003cp data-start=\"889\" data-end=\"1168\"\u003eNicotinamide Riboside (NR) is a form of vitamin B3 and a precursor to NAD+, a naturally occurring coenzyme found in every cell of the body. NAD+ plays an essential role in cellular energy metabolism, making NR one of the most recognised ingredients in modern longevity nutrition.\u003c\/p\u003e\n\u003cp data-start=\"1170\" data-end=\"1500\"\u003eAlongside NR, we've included Siberian Ginseng, a botanical with a long history of traditional use that remains a popular ingredient in wellbeing supplements today. The formula is completed with vitamin C and B vitamins, which contribute to normal energy-yielding metabolism, helping support your body's everyday energy production.\u003c\/p\u003e\n\u003cp data-start=\"1502\" data-end=\"1708\"\u003eAt Paused, we believe effective supplementation isn't about adding more ingredients. It's about combining quality ingredients with a clear purpose to create products you'll genuinely want to take every day.\u003c\/p\u003e\n\u003cp data-start=\"1710\" data-end=\"1899\"\u003eWhether you're beginning your longevity journey or refining an established routine, NR Complex has been designed to make supporting your long-term wellbeing simple - just one capsule a day.\u003c\/p\u003e","brand":"Paused Products","offers":[{"title":"Default Title","offer_id":56008223228283,"sku":"PB-PAUS-0015-30","price":39.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/3330\/1543\/files\/2b.1080x1350-NR-PEAK-EXTRA-IMG2.png?v=1782643167"},{"product_id":"liposomal-glutathione-complex","title":"Liposomal Glutathione Complex 400mg","description":"\u003cp data-start=\"525\" data-end=\"724\" class=\"PDq2pG_selectionAnchorContainer\"\u003eYour body produces glutathione naturally. 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Bringing together \u003cstrong data-start=\"787\" data-end=\"817\"\u003e3g of creatine monohydrate\u003c\/strong\u003e, \u003cstrong\u003eelectrolytes\u003c\/strong\u003e, \u003cstrong\u003ehyaluronic acid, biotin, natural silica, coconut water powder\u003c\/strong\u003e and carefully selected vitamins and minerals, it's a simple way to support your body from the inside out.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1360\"\u003eWhile creatine has long been recognised for its role in sports nutrition, it's increasingly becoming part of the wider conversation around healthy ageing. Combined with electrolytes, beauty-focused ingredients and vitamins that contribute to normal energy-yielding metabolism, we've created a refreshing daily drink designed for modern life - not just the gym.\u003c\/p\u003e\n\u003cp data-start=\"1362\" data-end=\"1744\"\u003ePotassium and magnesium contribute to normal muscle function, while magnesium also contributes to electrolyte balance. Vitamin C contributes to normal collagen formation for the normal function of skin, and biotin and zinc contribute to the maintenance of normal skin. Together, these carefully selected ingredients support the everyday foundations of feeling and looking your best.\u003c\/p\u003e\n\u003cp data-start=\"1746\" data-end=\"1988\"\u003eWhether you're exercising, travelling, eating lighter meals, navigating midlife or simply investing in your long-term wellbeing, one refreshing berry sachet makes it easy to support your hydration, strength, beauty routine and healthy ageing.\u003c\/p\u003e\n\u003cp data-start=\"1990\" data-end=\"2159\"\u003eAt Paused, we believe wellness should feel simple. One sachet. One glass of water. One delicious daily habit you'll actually look forward to.\u003c\/p\u003e","brand":"Paused Products","offers":[{"title":"Default Title","offer_id":56008225980795,"sku":"SB-PAUS-0001-30","price":44.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/3330\/1543\/files\/Creatine_Hydration_Beauty_Shopify.png?v=1782646526"},{"product_id":"nad-complete","title":"NAD+ Complete 500mg","description":"\u003cp data-start=\"93\" data-end=\"387\" class=\"PDq2pG_selectionAnchorContainer\"\u003eHealthy ageing starts at a cellular level. That's why we've developed NAD+ Complete, a thoughtfully formulated daily supplement that combines \u003cstrong data-start=\"234\" data-end=\"269\"\u003e500mg of NAD+ per daily serving\u003c\/strong\u003e with carefully selected vitamins and minerals to support your body's natural energy metabolism and cellular function.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"389\" data-end=\"774\" class=\"\"\u003eNAD+ (nicotinamide adenine dinucleotide) is a naturally occurring coenzyme found in every cell of the body. It plays an essential role in helping your cells convert nutrients into energy and supports many of the processes your body relies on every day. As NAD+ levels naturally decline with age, it has become one of the most widely researched nutrients in the field of healthy ageing.\u003c\/p\u003e\n\u003cp data-start=\"776\" data-end=\"1151\"\u003eEvery ingredient has been included with purpose. 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